Lauri Byerley Energy drinks are typically marketed to young adults. But, is this the primary group that is consuming them?
Uses[ edit ] Energy drinks are marketed to provide the benefits among health effects of caffeine along with benefits from the other ingredients they contain.
The combination of the two in college students is correlated to students experiencing alcohol-related consequences, and several health risks.
Various marketing organizations such as Red Bull and Monster have described energy drinks by saying their product "gives you wings", is "scientifically formulated", or is a "killer energy brew".
Effects[ edit ] A health warning on a can of the Austrian Power Horse energy drink: Not to be used for pregnant women, breast feeders, children under the age of 16, people with heart disease, high blood pressurediabetes, allergy to caffeine, and athletes during exercise.
Consumption also has been known to cause pupil dilation when taken with certain antidepressants or SSRIs. Up to these levels of intake, caffeine is unlikely to mask the subjective perception of alcohol intoxication.
Inthere were 1, emergency department visits related to energy drink consumption in the United States; whereas, inenergy drinks were linked to 20, emergency department visits.
Inthere were 14, energy drink-related hospital visits. Fresh coca leaves were replaced by "spent" ones in because of concerns over the use of cocaine in food products; the federal lawsuit United States v.
These developments brought an end to the first wave of energy drinks. Its origins date back towhen a Chicago businessman named William Mark Swartz was urged by coworkers to formulate a soft drink fortified with vitamins as an alternative to sugar sodas full of empty calories. He developed an "energy booster" drink containing B vitamins, caffeine and cane sugar.
An energy drink is a type of drink containing stimulant drugs, usually including caffeine, which is marketed as providing mental and physical stimulation (marketed as "energy", but distinct from food energy). Although the typical energy drink user is reportedly young and male, a recent news source indicates that a new demographic is emerging as a top consumer of these beverages—busy, young mothers. This energy drinks report features. This comprehensive report offers an in-depth look at the category, companies and brands shaping the market and the forces .
After placing a notice in a trade magazine seeking a bottler, he formed a partnership with Charles Gordon of Tri-City Beverage to produce and distribute the soda. Enuf is still being manufactured in Johnson City, Tennessee and sold sparsely throughout the nation.
However, in Japan, most of the products of this kind bear little resemblance to soft drinks, and are sold instead in small brown glass medicine bottles, or cans styled to resemble such containers.
Bacchus-Fa South Korean drink closely modeled after Lipovitan, also appeared in the early s and targets a similar demographic. In Europe, energy drinks were pioneered by the Lisa company and a product named "Power Horse", before Dietrich Mateschitzan Austrian entrepreneur, introduced the Red Bull product, a worldwide bestseller in the 21st century.
Cott sells a variety of other branded energy drinks to independent retailers in various containers. A consumer health analyst explained in a March media article: In the US, a product called "Four Loko" formerly mixed beer with caffeine, while Kahlua is a coffee-flavored alcoholic drink.
Whereas most energy drinks are sold in cans or bottles, energy shots are usually sold in smaller 50ml bottles. Energy shots can contain the same total amount of caffeinevitamins or other functional ingredients as their larger versions, and may be considered concentrated forms of energy drinks.
The marketing of energy shots generally focuses on their convenience and availability as a low-calorie "instant" energy drink that can be taken in one swallow or "shot"as opposed to energy drinks that encourage users to drink an entire can, which may contain calories or more.
The American products Four Loko and Joose originally combined caffeine and alcohol before caffeinated alcoholic drinks were banned in the U.Monster Energy Consumer Insights Who buys Monster Energy?
Monster Energy Consumer Demographics. Who purchases a brand? Demographic index values compare dollars spent on a brand by a particular demographic versus that demographic's spending in general.
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Energy Drinks Demographics. Psychology Energy drinks and Drug use Now days, college students have been consuming the so-called “energy drinks,” a rapidly evolving class of drink which promise to increase energy, improve alertness, and boost attention. Energy Drinks Demographics. Psychology Energy drinks and Drug use Now days, college students have been consuming the so-called “energy drinks,” a rapidly evolving class of drink which promise to increase energy, improve alertness, and boost attention.
Energy drinks started around the s, the industry has grown with a rate of 55% from to Energy drinks are typically marketed to young adults. But, is this the primary group that is consuming them? Dr. Lauri Byerly is an associate professor of Sports and Health Sciences at .
Energy drinks: An assessment of their market size, consumer demographics, ingredient profile, functionality, and regulations in the United States.
Comprehensive Reviews in Food Science and Food Safety, 9 (3),