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She paused for a moment to contemplate the quote, which she had framed and hung on a wall facing her table. Shobha had just returned from a Trade Fair in Kolkata.
Standing in the trade show display booth for long hours and answering the same questions hundreds of times had been tiring. Yet, this show had excited her. The Trade Fair officials held a contest to select the best new product introduced at the show.
Of the more than new products, her mousetrap had won first place. Shobha hoped that this award might stimulate increased interest and sales. A group of investors who had obtained rights to market this innovative mousetrap in India had formed Innotrap India in January In return for marketing rights, the group agreed to pay the inventor and patent holder, a retired engineer, a royalty fee for each trap sold.
The group then appointed Shobha as the general manager to develop and manage Innotrap India Ltd. The Mouse-Rid, a simple yet clever device, is manufactured by a plastics firm under contract with Innotrap India Ltd.
It consists of a square, plastic tube measuring about 6 inches long and one and one-half inches- square. The tube bends in the middle at a degree angle, so that when the front part of the tube rests on a flat surface, the other end is elevated.
The elevated end holds a removable cap into which the user places bait piece of bread, or some other titbit. A hinged door is attached to the front endofthe tube. The trap works with simple efficiency.
A mouse, smelling the bait enters the tube through the open end. As it moves up the angled bottom toward the bait, its weight makes the elevated end of the trap drop downward. This elevates the open end, allowing the hinged door to swing closed, trapping the mouse.
Small teeth on the ends of stills catch in a groove on the bottom of the trap, locking the door closed. The mouse can be disposed of live, or it can be left alone for a few hours to suffocate in the trap. Shobha felt the trap had many advantages for the consumer when compared with traditional spring-loaded traps or poisons.
Consumers can use it safely and easily with no risk for catching their fingers while loading. It poses no injury or poisoning threat to children or pets. Most women stay at home and take care of household chores and their children.
Thus, they want a means of dealing with the mouse problem that avoids any kind of risks. To reach this market, Shobha decided to distribute Mouse-Rid through grocery stores, and kitchenware stores.
She personally contacted a supermarket and some departmental stores to persuade them to carry the product, but they refused saying that they did not sell such contraptions. She avoided any wholesalers and other middlemen.Purchasing a registry cleaner is probably the best way to fix easy.
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Read this essay on Consumer Behavior - Has Shobha Identified the Best Target Market for Mouse Rid Why or Why Not Does Shobha Have Enough Needed Data on Consumer Behavior What Type of Consumer Research.
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Consumer Behavior – Has Shobha identified the best target market for Mouse-Rid Why or why not Consumer Behavior – Has Shobha identified the best target market for Mouse-Rid Why or why not. Assignment Solutions, Case study Answer sheets Project Report and Thesis contact [email protected] rutadeltambor.com Sep 24, · Mouse-Rid One hot May morning, Shobha, general manager of Innotrap India Ltd., entered her office in Delhi.
She paused for a moment to contemplate the quote, which she had framed and hung on a wall facing her table. Has Shobha identified the best target market for Mouse-Rid? Why or why not?